According to Google, searches for "discount code" have increased 50% since last year. That's people are now looking for discount codes or deals more than before while they do shopping. Consumers always try to find out the best value products from the millions of merchants selling online. During the holiday seasons, the searches for discount codes or deals increase significantly. On the other hand, the merchants are looking for ways to reach to the billions of online shoppers with great deals and promotions. They always try to maximize exposure for their products with various deals and promotions.
Google is continuously trying to give the best possible experiences to the consumers when they search for products or services on its surfaces. Google is also helping merchants and businesses to reach to the potential shoppers with their products. As part of this mission, Google is rolling out new tools in the United States to bridge the connection between deal-seeking consumers and businesses looking to promote their products.
Starting on 21 Jul 2021, Google is showcasing deals right on the Shopping tab found on Google from various retailers. For example, if you search for "backpacks", you may see a new section that will organize and show backpacks from retailers across the web who are offering deals or discounted prices. The image below highlights the deals on Shopping tab related to the search for "backpacks"–
Starting in October, Google is enabling shoppers to swipe through and discover the most popular deals on Google Search for major retail sales moments like Black Friday and Cyber Monday. People will see a new section highlighting relevant deals when they search for deals such as "Black Friday deals" or "Cyber Monday deals" during the major sales moments.
Google is not charging any fee from merchants to sell on Google from the last year. Now merchants can automatically reach to the potential deal-seeking shoppers with their deals and promotions uploaded in the Google Merchant Center, regardless of whether they advertise on Google. Google will show the discounts or offers on its surfaces based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more. The image below shows how to create a promotion in Google Merchant Center -
Google's aim is to help consumers to discover the best value products or services on its surfaces. Google is also supporting retailers and businesses to reach to the billions of online shoppers with their products or services. Google is doing that by rolling out new tools such as showcasing deals right on the Shopping tab, highlighting relevant deals on Google Search when people search for deals related to the major sales moments and more.
